Downtown Advocacy

Advocacy plays an important part in downtown in both for advocating for the businesses of downtown and advocating for the downtown area.

The Business Revitalization Zone (BRZ) actively advocates on behalf of the businesses for various issues. This is driven by the direction the Board of Directors sets and the needs of the businesses in the community. The BRZ works closely with other community organizations that also work for the success of the business community.

The BRZ also advocates for a vibrant, clean and safe, and economically viable downtown core. This is supported by strong relationships with the Urban Revitalization Manager at the City of Lethbridge and various community and social organizations.