Fresh Thinking - Healthy Eating602 - 3rd Avenue South
Lethbridge, Alberta, Canada,
Our customer needs and the ways we satisfy them may be summarized as follows:
With the move toward low carbohydrate and fat reduced diets, sandwich bread and pizza crust are loosing their popularity. While the Pita shell is light and tasty, it is not the meal, it is the delivery mechanism. Inside the shell are the fresh vegetables and low protein people seek.
Customers are served quickly. Most stores are open late (many until 3am or 4am). We encourage franchisees to offer delivery, and some of our stores deliver hundreds of Pitas per day. There is a very little packaging, just a paper wrapper, and customers can eat “on-the-run”.
The customer sees real chicken breasts put on the grill. No microwave cooking in our stores! The taste of grilled meat is like no other and the aroma attracts customers and builds the anticipation for the meal.
We have developed a relationship with our customers. Each Pita is made carefully to the customer’s specifications. Staff are neatly dressed in uniform and are courteous.
The Pita Pit is a new fast food trend. We are the next link in the sandwich chain: we are beyond burgers, fries, pizzas, and doughnuts. Pitas are unique. The Pita Pit is a cool place where the staff knows your name. Customers from out of town tell us how happy they are to find us here too!