The Downtown Lethbridge Business Revitalization Zone (BRZ), established in 1987, is a visionary collective of business leaders who believe that the heart of the city beats in its center core.

As a non-profit association, the BRZ is funded by the over 600 businesses it represents through a tax levy. Membership in the Downtown BRZ is automatic; each business continues to be a member if it falls within the commercial district boundaries.

 The BRZ is governed by a volunteer Board of Directors who represent business owners from within the zone. The Board works with a full time Executive Director, Marketing Coordinator and Clean Sweep Program Coordinator.

The BRZ provides public advocacy on important issues affected the downtown core. It maintains partnerships with the City of Lethbridge, cultural venues, service groups and other non-profit agencies.

Downtown serves its members by implementing unique programs to promote area interests and attractions. It highlights the positive aspects of the area through beautification, marketing, public relations and street maintenance initiatives.

Downtown_BRZ_highlights_F copy_1.pdf