June Roundup

Posted on : Tuesday, June 29, 2021


As June has now come to a close, we’d like to take a moment and reflect on some of this past month’s brightest moments!

On June 8th, the Clean Sweep Program continued their planting initiative which began last year, decorating our Downtown with beautiful flowers and plants. In the past two years, the CSP has gone from 27 plants to over 100 and will continue to helping keep our Downtown clean and pretty. These plants are self-watering and are maintained by the CSP.

June additionally welcomed Infinitea to the Downtown community on June 11th. Make sure to stop by and grab some bubble tea at 309 7 St S!

On June 14th, the annual Pride Flag raising took place at City Hall. Viewers were able to enjoy this event through virtual viewing methods.  

June 18th-20th brought the debut of the first Pop-Up Park Project as we partnered with the Lethbridge Pride Fest Society to host the “Pop-Up Pride Photoshoot”! This event took place at Festival Square and provided a covid-friendly space to celebrate Pride Month and allow for participants to get their picture taken with the Pride-themed decorations and setting. This event was the first Pop-Up Park Project to take place this summer, with many more in the works, aimed towards hosting themed weekend-events in the Downtown area. We hope this initiative will attract more individuals to the Downtown area and further encourage them to explore and support the Downtown businesses and services.

June 21st kicked off National Indigenous People’s Day with a Blackfoot Confederacy Flag raising at City Hall. Many gathered at this event to listen to the beautiful words and prayers offered by representatives of the Indigenous community. This event marked the start of Indigenous Awareness Week which brought a full agenda of educational and celebratory activities!

On June 22nd, the City of Lethbridge unveiled their rebranding, including a new logo and crest, updating the City’s identity. This initiative aims to strengthen the marketability of our city by emphasizing Lethbridge’s unique history and promising future. This rebranding additionally unifies various entities, including the Downtown Lethbridge BRZ, creating cohesion, and further highlighting the city’s amenities present within the Downtown businesses.

Lastly, from June 25-27th, Lethbridge’s biggest football fans gathered at Festival Square for the Pop-Up Park: Euro 2020 event! This was the second Pop-Up Park Project event which provided a space for football fans to watch four knockout games for the UEFA EURO 2020 competition. Projected onto a screen, fans were able to enjoy their favorite sport in the outdoors, alongside the opportunity to win various prizes provided by Doug’s Sports. Treat bags assembled and provided by How Sweet Inc were also given out to fans at the event.