Meet the BRZ Marketing & Engagement Team - 2/4

Posted on : Tuesday, May 25, 2021

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Following last week’s blog post, we are continuing our “Meet the Team” segment, where we introduce the members of the BRZ Marketing & Engagement Team. The Downtown Lethbridge has had ambassador programs and summer teams comprised of university and high school students for nearly twenty years. In the past, the BRZ’s “Summer Ambassador” programs provided high school students with the opportunity to positively contribute to the Downtown Lethbridge experience in a variety of ways. This included cleaning back lanes, street poles and kiosks, offering a helping hand at the Downtown farmers markets, and topping up parking meters so people visiting Downtown could avoid parking tickets. The quarters used for plugging parking meters were provided by 20 Downtown businesses. This summer ambassador program additionally assisted the Downtown Lethbridge’s Clean Sweep Program. In 2019, the BRZ extended their summer program to include a team of post-secondary students, aimed towards focusing on marketing initiatives and promoting the unique businesses that make up Downtown Lethbridge.

For the second segment of our four-part “Meet the Team” blog, meet Tanner. 

Tanner is entering his fourth year at the University of Lethbridge, working towards a bachelor’s degree in General Management. Tanner is an integral part of the team, always bringing a positive tone and excitement towards community outreach. When asked what he was looking forward to this summer, he replied “with my acquired knowledge and skills from the classroom, I am hoping to further promote Downtown Lethbridge and all of it’s amazing businesses.” Tanner carries out many of the engagement and communication responsibilities on social media, among other tasks. Tanner enjoys Formula 1 racing, day trips to the mountains, and watching the Calgary Flames. 

Welcome, Tanner!