Thank you Chinook Country Tourist Association


The Best of the Southwest Service & Tourism Awards celebrates excellence in customer service and business commitment to enhancing the tourism industry in southwest Alberta. With 18 categories varying from accommodations to restaurant of the year, the Downtown Lethbridge BRZ was honored to be nominated and to win the award for Tourism Champion.


The Tourism Champion category represents an individual or business that has demonstrated a commitment to the tourism industry by creating a new marketing or tourism product/service to enhance the awareness of southwest Alberta.

The Downtown Business Revitalization Zone (BRZ) is a visionary collective of business leaders who believe that the heart of the city beats in its core. By promoting the downtown business community as a viable economic district, the BRZ has brought the area back to the prominence it once enjoyed in the city’s economic and social life. The BRZ serves its members, community and southern Alberta by implementing unique programs to promote area interests and attractions. It highlights the positive aspects of the downtown through beautification, marketing, public relations and street maintenance initiatives.


First Friday is one of the more predominant marketing campaigns administered by the Downtown BRZ. It is a monthly campaign that combines and showcases all of the community events happening in Downtown Lethbridge. The idea of starting First Friday was an initiative of the City of Lethbridge’s Heart of Our City Committee. Each month features a mixture of activities such as gallery and museum exhibit openings, performances, shows and concerts as well as special First Friday menus, sales and giveaways at our restaurants and retail shops.


We are honored to win this prestigious award and would like to thank all of our member businesses who provide such a rich mosaic of retail, restaurant and professional services to Lethbridge and area.



Posted on:
Wednesday, October 08, 2014