Downtown Lethbridge Had a Fever and the Only Cure Was the World Cup

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This year’s World Cup brought our community together to celebrate the event in a ‘big’ way. All quarter, semi and final matches were shown (July 4-13), outdoors, on the ‘big’ 7 x 15 ft. screen that was supplied by Feature Productions – a locally owned and operated company that specializes in this type of event.

 

Throughout the matches, you could stroll down beautiful, tree-lined Festival Square (6th Street) and see all the soccer fans enjoying a pint in the Telegraph Taphouse beer garden or in other areas designated for families. The event was organized by the Southern Alberta Ethnic Association (SAEA) in partnership with the Coalition of Municipalities Against Racism and Discrimination (CMARD), the Heart of Our City, Telegraph Taphouse, Kapow Comics, Moneyfax and the Downtown BRZ. Many volunteers helped out throughout the event with set-up and clean-up.

 

“The event provided us with an excellent opportunity to attract people who have never been to the downtown before. Although they may have come downtown specifically to watch the World Cup, it also gave them an opportunity to experience some of the great businesses that make up our downtown. Anytime we can provide visitors to the downtown with a positive experience, that’s a good thing,” explains Ted Stilson, Executive Director for the Downtown Lethbridge BRZ.

 

More than 500 people packed into Festival Square for the championship match featuring Argentina and Germany who were fighting for the much-coveted World Cup. Some German fans showed up almost 3 hours prior to stake out their spots for championship day. It was a hard, well-fought match but in the end the German squad was victorious.

 

Besides the exciting soccer action, attendees were treated to some Latin dance music that was provided by a local DJ brought in by SAEA specifically for the final match. Regardless of who they were cheering for, fans joined together and danced during halftime and after the game.

 

“It was truly amazing to see the amount of soccer fans and just people stopping off from the Street Wheelers Show & Shine at Galt Gardens for the championship game. The atmosphere was just buzzing with excitement and you couldn’t help but smile, even if you were cheering for Argentina,” stated Melissa Belter, Downtown Lethbridge BRZ Marketing Coordinator.

 

 “The turn-out was more than we could have ever anticipated. I’m sure that this is exactly what Council envisioned when they built Festival Square back in the 1980’s. Lots of people, lots of activity, lots of fun,” explains Stilson. “It definitely opens the door for other types of events that could be staged in Festival Square.”

 

The SAEA would like to thank everyone who organized, attended and put in many volunteer hours to make this such a successful event.

 

If you didn’t have the opportunity to make it down for the event, this video will provide you with a small sample of what took place.

 

We have one last World Cup prize pack to giveaway with prizes from Doug’s Sports. What we need from you is to answer our skill testing question by July 24th. On July 25th we will have a random draw for the winner. Email your answer to melissa@downtownlethbridge.com to be entered today!

 

Skill testing question:

Who scored the winning goal in the Germany Vs. Argentina final for the World Cup 2014 championship game?

 

 

 

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Image provided by the Lethbridge Herald

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Image provided by the Lethbridge Herald

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The big screen could be seen from far and wide at the Festival Square during the World Cup 2014 finals

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Here's the Prize Pack you can win! Details in the blog

Posted on:
Friday, July 18, 2014