The Lethbridge Main Street Project is partnership between the Provincial Government (Alberta Main Street Program), the City of Lethbridge and the Downtown Business Revitalization Zone (BRZ).
Since the inception of the of the project in 2000, interest and momentum has steadily grown. Numerous building and business owners have taken advantage of the funding and design assistance offered through the Lethbridge Main Street Project office.
By successfully following the Alberta Main Street Program's four point approach (organization, marketing, economic development, design), the Lethbridge Main Street Project has played an important role in the revitalization of the downtown core.
The Lethbridge Main Street Project was also involved in the process that led to the development of the 'Heart of Our City' Master Plan initiative.