Downtown BRZ Highlights

The Downtown Lethbridge Business Revitalization Zone (BRZ), established in 1987, is a visionary collective of business leaders who believe that the heart of the city beats in its center core.

The BRZ has succeeded through close cooperation on mutual interests in adding the necessary vibrancy to make that heart beat with a strong and steady pulse.

Through promoting, marketing and advocacy, our downtown has regained the economic and social prominence that it had once enjoyed during its early history.

As a non-profit association, the BRZ is funded by the 530+ businesses it represents through a tax levy.

Membership in the Downtown BRZ is automatic; each business continues to be a member if it falls within the downtown commercial district boundaries. The BRZ is governed by a volunteer Board of Directors who represent business owners from within the zone. The Board works with a full-time Executive Director, Marketing Coordinator and a Clean Sweep Program Job Coordinator.

The BRZ also provides public advocacy on important issues affecting the downtown core. It maintains partnerships with the City of Lethbridge, cultural venues, service groups and other non-profit agencies.

Downtown Lethbridge is an ideal business environment in a premium centralized location, with a unique mix of retailers, restaurants, coffee shops and professional services.

Downtown Lethbridge serves its members by implementing unique programs to promote area interests and attractions.

It highlights the positive aspects of the area through beautification, marketing, public relations and street maintenance initiatives. Take advantage of a variety of services and programs provided by the Downtown

Lethbridge BRZ:

Heart of Our City Programs - the Heart of Our City Master Plan, adopted by Council in 2007, provides a framework for continued investment and revitalization of our downtown.

Wednesday Farmer’s Market – The BRZ partners with Exhibition Park on the downtown Farmer’s Market that has become a popular event. The market takes place every Wednesday from July until the first week of September. The market takes place in Festival Square on 6th Street.

Downtown BRZ Website and Social Media – The BRZ assists members in promoting their businesses through our website and social media applications. Our full-time marketing coordinator is available to assist member businesses with maintaining their own micro-website as well as expanding the reach of their business through a network of partnered websites.

Downtown Advocacy – The BRZ continues to work closely with the City of Lethbridge to revitalize the downtown core. The BRZ hosts a forum during the municipal election to ensure that the downtown continues to be a priority initiative of City Council.

To learn more about the BRZ please visit us online and connect with us on social media.

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